眼球追跡、別名 アイ・トラッキング, is a technology that measures eye positions and movements to assess how individuals visually interact with their environment. This technology captures a range of metrics including where a person is looking, how long they focus on specific areas, and the sequence of their visual attention. Ocular tracking is widely used in various fields such as psychology, marketing, usability studies, and assistive technology.
の文脈において ユーザーエクスペリエンス (UX) and interface design, ocular tracking helps researchers understand how users navigate websites or applications. By analyzing gaze patterns, designers can identify which elements attract attention and which are overlooked, enabling them to create more intuitive interfaces.
眼球追跡には、リモートとモバイルの2つの主なタイプがあります。リモート systems use cameras placed at a distance to monitor eye movements without requiring any physical contact, while mobile systems involve wearable devices that track eye movements in real-time as the user moves through different settings.
眼球追跡は、特に有益です アクセシビリティ技術, providing insights into how individuals with disabilities interact with visual information. It allows for the development of adaptive systems that can respond to user needs based on their visual behavior.
全体として、眼球追跡は視覚的注意と相互作用の理解を深める強力なツールであり、多くの応用においてより良いデザインとアクセシビリティを実現します。