El seguimiento de la mirada, también conocido como seguimiento ocular, is a technology that measures the position and movement of a person’s eyes to determine where they are looking. This technology is widely used in various fields such as psychology, marketing, and interacción humano-computadora. By tracking gaze direction, researchers can gather insights into attention, perception, and cognitive processes.
Gaze tracking systems typically use infrared light or high-resolution cameras to capture eye movement. The data collected can reveal patterns of visual attention, such as which areas of a visual scene attract the most focus, how long someone spends looking at specific objects, and the sequence of visual exploration. This information is valuable for optimizing user interfaces, improving advertisements, and conducting experiencia del usuario el acceso también estará disponible para desarrolladores.
In the context of accessibility, gaze tracking can provide alternative means of interaction for individuals with mobility impairments, enabling them to control devices and communicate through eye movements. Additionally, advancements in gaze tracking technology have led to its integration with virtual and realidad aumentada systems, enhancing immersive experiences by allowing users to interact with digital environments through their gaze.
En general, el seguimiento de la mirada sirve como una herramienta poderosa para comprender el comportamiento humano y mejorar las interfaces tecnológicas.