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Upp : Améliorer Google Ads avec l'IA

Upp est une plateforme d'IA innovante that maximizes the efficiency of Google Publicité spend.

Il exploite apprentissage automatique to align Return on Ad Spend (ROAS), budget, products, assets, and campaigns with business strategy, analyzing millions of data points and making thousands of changes daily to optimize Google Shopping performance.

Fonctionnalités d'Upp

• Alimenté par l'IA Gestion: Upp provides round-the-clock management of Google Performance Max campaigns.
• Gestion à grande échelle: Capable of managing over 100 million SKUs and analyzing 7 billion data points.
• Ajustements dynamiques: Makes nearly 7,000 changes on Google Shopping every day to optimize performance.
• Stratégique Alignement: Ensures that advertising efforts are in line with the overall business strategy.
• Réduction du gaspillage: Aims to reduce the 40% of retail ad spend that is typically wasted and increase the visibility of retail inventory.

Cas d'utilisation d'Upp

• Publicité retail: Optimizes Google Shopping campaigns for retail businesses.
• Visibilité de l'inventaire: Increases the proportion of retail inventory that is visible to consumers.
• Efficacité du budget: Ensures that the available ad budget is spent effectively, avoiding waste.
• Analyse de performance: Provides insights into advertising performance to inform business decisions.
• Gestion de campagne: Streamlines the management of complex campagnes publicitaires à travers divers produits et actifs.