Upp AI Atribución

Upp: Mejorando Google Ads con IA

Upp es una plataforma de IA innovadora that maximizes the efficiency of Google Publicidad spend.

Aprovecha aprendizaje automático to align Return on Ad Spend (ROAS), budget, products, assets, and campaigns with business strategy, analyzing millions of data points and making thousands of changes daily to optimize Google Shopping performance.

Características de Upp

• Impulsado por IA Gestión: Upp provides round-the-clock management of Google Performance Max campaigns.
• Manejo a gran escala: Capable of managing over 100 million SKUs and analyzing 7 billion data points.
• Ajustes dinámicos: Makes nearly 7,000 changes on Google Shopping every day to optimize performance.
• Estratégico Alineación: Ensures that advertising efforts are in line with the overall business strategy.
• Reducción de desperdicio: Aims to reduce the 40% of retail ad spend that is typically wasted and increase the visibility of retail inventory.

Casos de uso de Upp

• Publicidad minorista: Optimizes Google Shopping campaigns for retail businesses.
• Visibilidad del inventario: Increases the proportion of retail inventory that is visible to consumers.
• Eficiencia presupuestaria: Ensures that the available ad budget is spent effectively, avoiding waste.
• Análisis de rendimiento: Provides insights into advertising performance to inform business decisions.
• Gestión de campañas: Streamlines the management of complex campañas publicitarias en varios productos y activos.