PlutoBa
AI-powered tool for influencer vetting and brand safety checks.
PlutoBa is an AI-powered influencer vetting tool for DTC brands. It assesses influencers across seven dimensions, including audience authenticity and brand safety, providing a quick and comprehensive score to streamline decision-making.
Pros
- Comprehensive 7-dimension scoring
- Quick assessments in under 2 minutes
- Fake follower detection ensures real audience
- Brand safety checks protect reputation
Key Features
- Influencer Scoring
- Follower Detection
- Safety Analysis
- AI Outreach
- Rate Benchmarking
- Quick Assessments