PlutoBa

AI-powered tool for influencer vetting and brand safety checks.

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Pricing model Free Trial
Paid options from $69/mo
Alternatives 28 available
PlutoBa screenshot

Overview

PlutoBa is an AI-powered influencer vetting tool for DTC brands. It assesses influencers across seven dimensions, including audience authenticity and brand safety, providing a quick and comprehensive score to streamline decision-making.

Verdict: A solid choice for DTC brands needing quick influencer assessments, though deep analysis consumes more credits.
Pricing model Free Trial
Paid options from $69/mo
Alternatives 28 available
Capabilities
AI 9 AI Analytics 27
Categories
Marketing 93 Social Media 94
Platforms
Web 1712
Job
Ad Manager 25 Advertising Account Executive 17

Key Features

Influencer Scoring

Provides a 0-100 score on influencer quality.

Follower Detection

Identifies non-organic followers for real reach.

Safety Analysis

Evaluates potential risks to brand reputation.

AI Outreach

Generates personalized messages for partnerships.

Rate Benchmarking

Offers pricing insights for fair influencer rates.

Quick Assessments

Delivers results in under two minutes.

Pricing Free Trial

Starter

$69/mo

Includes 50 Standard and 5 Deep assessments per month
Most Popular

Growth

$159/mo

Offers 200 Standard and 30 Deep assessments plus team collaboration features

Scale

$299/mo

Provides 500 Standard and 60 Deep assessments with expanded team and campaign capabilities

 3 price-matched alternatives

Pros & Cons

Pros

  • Comprehensive 7-dimension scoring
  • Quick assessments in under 2 minutes
  • Fake follower detection ensures real audience
  • Brand safety checks protect reputation
  • Rate benchmarks prevent overpaying influencers

Cons

  • Limited free trial period
  • May not cover all social platforms
  • Deep assessments consume more credits

Frequently Asked Questions

What's a PlutoBa Score?

The PlutoBa Score is a 0-100 score based on seven dimensions of influencer quality, such as engagement and authenticity.

How does PlutoBa detect fake followers?

PlutoBa analyzes engagement patterns and follow ratios to spot non-organic followers, ensuring you reach real audiences.

What's the difference between Standard and Deep assessments?

Standard assessments analyze 30 posts for quick insights, while Deep assessments offer more thorough analysis with 100 posts and 300+ comments.

How is PlutoBa different from other tools?

Unlike Shopify Collabs and HypeAuditor, PlutoBa offers detailed influencer vetting at a more affordable price.

Can I try PlutoBa before subscribing?

Yes, a 7-day free trial with a Deep assessment is available to test the tool without needing a credit card.

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