AI Engine is a WordPress plugin that brings chatbots, content generation, and AI assistance directly into your site. It functions as an AI layer for WordPress that can answer questions, generate posts, translate text, create images, and even let external assistants control your site via safe tools. It is designed for WordPress site owners, developers, and agencies who want richer user interactions, faster content workflows, and custom AI experiences without leaving the dashboard.
Key Features
Chatbots & assistants: Fully customizable chatbots (with shortcode and image/file support) that live on your site and answer visitor questions.
Smart function calling: Let AI trigger WordPress functions to handle bookings, run queries, or interact with WooCommerce stores.
Image AI: Interpret images or generate visuals from text prompts for posts, products, or landing pages.
Content generation: SEO-friendly content and visuals created in seconds, plus built-in generators for articles, images, and even videos (via external models like Sora).
Use Cases
Customer support & FAQ: Embed chatbots that answer common questions, guide users, or surface documentation.
Lead capture & bookings: Use AI forms and function calling to schedule appointments, handle inquiries, or collect structured data.
Content teams: Speed up drafting, rewriting, translation, and idea generation directly in the WordPress editor.
Pricing Plans
Free plan
Core plugin from WordPress.org
Chatbots with full customization and shortcode builder
Smart function calling
Image analysis and generation
Instant content generator
Finetuning interface
AI copilot in the editor and one-click suggestions
AI Playground, templates, and internal/REST APIs
AI Engine Pro – Yearly licenses:
Starter: $59 – 1 website, yearly license.
Standard: $79 – 5 websites, yearly license.
Professional: $149 – 20 websites, yearly license.
AI Engine Pro – Lifetime licenses:
Standard Life: $449 – Lifetime for 5 websites (support first year).
Professional Life: $599 – Lifetime for 20 websites (support first year).
Developer Life: $899 – Lifetime for 500 websites (support first year).
Agency Life: $1,499 – Lifetime for 2500 websites (support first year).
All Pro licenses unlock advanced forms, audio chatbot, embeddings and content-aware features, MCP server, usage analytics, assistants, and ongoing feature updates, with refunds available if requested within roughly two weeks.
Pros and Cons
Pros
Deep, WordPress-native AI integration covering chat, content, images, and developer tools.
Strong free tier that already enables chatbots, copilot, and content generation.
Pro features (embeddings, MCP, audio chat) support sophisticated, custom experiences.
Flexible licensing including generous lifetime options for agencies and multi-site owners.
Cons
Requires careful configuration and oversight, especially when granting MCP control.
No traditional free trial; refunds require manual contact with support.
FAQs
What can AI Engine do on a WordPress site?
AI Engine can add chatbots, generate and improve content, create and interpret images, provide an AI copilot in the editor, and offer playground tools for translations, rewrites, and experiments.
Do I need AI Engine Pro, or is the free version enough?
The free version covers core chatbots, copilot, finetuning, and content tools, while Pro adds advanced forms, audio chat, embeddings, content awareness, MCP server, assistants, and detailed usage analytics.
Is AI Engine safe to use with external AI assistants like ChatGPT or Claude?
Yes, AI Engine’s MCP server lets external assistants interact with WordPress through defined tools, but admins should configure permissions carefully to keep site management secure and controlled.
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